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I Am Grounded Lands Key Distribution Agreements with Real Friends, Kadac, Go Vita Group & Healthy Life 

I Am Grounded Lands Key Distribution Agreements

Following rapid growth in their hometown QLD market with Real Friends Distribution, the I Am Grounded team have successfully signed agreements with Kadac Distribution, the Go Vita Group and Woolworth's owned E-commerce marketplace Healthy Life, for national exposure across Australia.  

These distribution deals come off the back of a very successful past 6 months for the I Am Grounded brand, with the recent winning of the startup pitch competition at Naturally Good Expo, Australia’s biggest health and wellness expo.  

“The Naturally Good pitch win really opened our brand up to expansion opportunities, with a number of key distributors and potential stockists keen to talk with us” says Co-founder Lachlan Powell.

 These partnerships follow the strategic roll-out plan for the brand, targeting the alternative retail channel where the product will stand well on shelf and showcase the caffeinated energy functionality.

 Co-founder Vanessa Murillo Vargas says - “We know where our target customers are shopping and we aim to be that convenient, grab-and-go snack sitting on shelf when our loyal customers need that energy boost”.

 The team plans to grow into these new Interstate markets through 2021, starting with the NSW, ACT & VIC regions.

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