Following rapid growth in their hometown QLD market with Real Friends Distribution, the I Am Grounded team have successfully signed agreements with Kadac Distribution, the Go Vita Group and Woolworth's owned E-commerce marketplace Healthy Life, for national exposure across Australia.
These distribution deals come off the back of a very successful past 6 months for the I Am Grounded brand, with the recent winning of the startup pitch competition at Naturally Good Expo, Australia’s biggest health and wellness expo.
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“The Naturally Good pitch win really opened our brand up to expansion opportunities, with a number of key distributors and potential stockists keen to talk with us” says Co-founder Lachlan Powell.
These partnerships follow the strategic roll-out plan for the brand, targeting the alternative retail channel where the product will stand well on shelf and showcase the caffeinated energy functionality.
Co-founder Vanessa Murillo Vargas says - “We know where our target customers are shopping and we aim to be that convenient, grab-and-go snack sitting on shelf when our loyal customers need that energy boost”.
The team plans to grow into these new Interstate markets through 2021, starting with the NSW, ACT & VIC regions.