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A BRAND WITH A DIFFERENCE

Mission-Driven
We're investing in building a strong brand and products that place YOU the consumer as the casual hero – to help create a more just and sustainable planet.

Upcycled Energy
Coffee Fruit is the byproduct of coffee harvesting and is considered agricultural waste. Each bar directly impacts coffee fruit waste by 70g!


Natural Ingredients
We prioritise natural upcycled ingredients to create purpose-driven better-for-you snacks, for functionality, convenience and sustainability.
The Variety Pack Box (V) (GF)

WHO WOULD BENEFIT?
Coffee fruit you say? Yes! Coffee is actually a cherry, and it’s the seeds inside that cherry that we consume every day in our morning cup, but the leftover fleshy bit (a delicious superfruit pulp) is considered a wasted byproduct often left to rot.
With the gentle caffeine (the equivalent of a green tea), and the flavour of plum/apricots, we decided to do something about this waste problem. We spent 18 months testing these recipes and functional benefits and came up with three great products tailored to your daily/activity routines.

