Why I Am Grounded?

Inspired by Nature. Fuelled by Purpose. 

About Us

At I Am Grounded, we’re not just making snacks—we’re building a brand that fuels active lives. Founded by Vanessa and Lachlan, a couple driven by a passion for sports, sustainability, and community, we create high-performance energy bars using upcycled coffee fruit. Whether you’re training hard, juggling a busy schedule, or simply need a clean energy boost, our SUPR Bars are designed to power you through your day. 

Each bite supports Colombian coffee farmers and helps reduce food waste, all while delivering the clean, lasting energy you need to perform at your best. Let’s fuel change, together.

SUPR Bars: Energy with heart.

Ambassadors

At I Am Grounded, we partner with athletes who live and breathe our values of purpose, passion and performance. From world-class competitors to community-driven coaches, each ambassador brings their own story of grit and resilience—and a shared commitment to clean, natural fuel that keeps them grounded no matter how high they soar.

Meet our crew:
Daisy Mumby, UK beach-volleyball champion and content creator whose fearless energy lights up sand and screen alike.

Rebecca Barras, marathon trainee whose disciplined training and positive spirit carry her—and her running mates—through every mile.

Diogo Cordiero, triathlon coach and mentor whose military-honed discipline inspires both adults and young swimmers.

Nico Barbalan, mental-fitness advocate who has turned every race—from sub-zero swims at Worlds to bear-country runs—into an active meditation.

Thales Henriques, Brazilian dynamo who’s racked up age-group golds and pushed himself to the podium again and again.

Guilherme “Gilly”, Senior Procurement Consultant-turned-athlete who balances corporate life with sunrise ocean swims and North Sydney mountain rides.

Brett Hallam, South African pro triathlete now dominating Sydney’s tri scene and sharing his journey with unwavering community spirit.

Lachlan Powell, our co-founder whose own Ironman training informs every new product he helps create.

Vanessa Murillo, co-founder whose commitment to sustainability drives every innovation in our upcycled coffee-fruit range.

Club Sponsor

I Am Grounded is proud to fuel the East Coast Cycos a club built on the legacy of Ironman legend Allan Pitman, who completed 44 Ironmans and raced 18 times in Kona. Under the expert guidance of Aus Tri coach Cath Spencer, the Cycos blend that “live a big life” ethos with cutting-edge, professional training.

As a co-founder and dedicated Ironman athlete, Lachlan Powell trains side-by-side with the Cycos each week—bringing real-world feedback straight back into our product development and ensuring every SUPR Bar delivers on the demands of endurance sport.

When To Consume!

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