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The Sunrise, Blueberry & Cashew, Caffeinated Protein Bar Iamgrounded

Our story

I Am Grounded is an Australian functional snack brand built around one powerful ingredient: upcycled coffee fruit. It's naturally caffeinated, antioxidant-rich, and usually goes to waste. We turn it into something delicious.

What we make

We make SUPR Bars: soft, wholefood-style snack bars with natural caffeine from coffee fruit. Depending on the bar, you'll get 20mg, 40mg, or 60mg of caffeine—plus fibre, antioxidants, and real ingredients.

Why coffee fruit?

Coffee fruit is the cherry that grows around the coffee bean. It's naturally caffeinated, packed with antioxidants, and in most coffee production, it's discarded. We saw an opportunity to upcycle this nutrient-dense by-product.

Our mission

Turn waste into value. Fuel people better. Support coffee farmers. Since 2018, we've worked with micro-lot coffee farms in Colombia to source our coffee fruit, creating additional income for farmers.

2025/26 Ambassadors

Meet our incredible ambassadors for the 2025/26 season