Spin to win!
Our story
I Am Grounded is an Australian functional snack brand built around one powerful ingredient: upcycled coffee fruit. It's naturally caffeinated, antioxidant-rich, and usually goes to waste. We turn it into something delicious.
What we make
We make SUPR Bars: soft, wholefood-style snack bars with natural caffeine from coffee fruit. Depending on the bar, you'll get 20mg, 40mg, or 60mg of caffeine—plus fibre, antioxidants, and real ingredients.
Why coffee fruit?
Coffee fruit is the cherry that grows around the coffee bean. It's naturally caffeinated, packed with antioxidants, and in most coffee production, it's discarded. We saw an opportunity to upcycle this nutrient-dense by-product.
Our mission
Turn waste into value. Fuel people better. Support coffee farmers. Since 2018, we've worked with micro-lot coffee farms in Colombia to source our coffee fruit, creating additional income for farmers.
Lauren Hume
Professional Triathlete - 3x IM70.3 Wins 🥇
Thales Da Silva
Motorcycle Mechanic & 2025 70.3 Cairns 🥇 - Triathlete FTA CLUB
Erica Riley
Tri Coach and Ultraman/ Ironman Triathlete
Brett Hallam
Age-Group Triathlete - 2nd overall AG winner 2024 Busselton Ironman - Swim Coach
Guilherme Garcia
Senior Procurement Consultant & Triathlete - FTA CLUB
Nico Barbalan
Cyber Security Expert & Triathlete - FTA CLUB
Coach Diogo Cordeiro
Swimming/Tri Coach & Triathlete - FTA CLUB
Rebecca Barras
Vet Nurse & Runner
Lachlan Powell
Co-founder @ I Am Grounded - Road to Ironman - East Coast Cycos Club
Oli Wright
Athlete & Ambassador